Given in attatchment Case Study Example | Topics and Well Written Essays - 2500 words

Given in attatchment - Case Study Example Hence the presence of wireless providers will become more evident. In addition, the demand for wireless and mobile services appears to reach all-time highs. In United Kingdom, Vodafone PLC is one of the most prominent mobile firms. The market value of Vodafone is over 84.7 billion (Vodafone PLC, 2007). By far, this is the biggest in the world among mobile telecommunication operators. As proof to its dominance, Vodafone is partnered with firms in 39 countries worldwide. The firm has been a picture of success in the mobile industry. There were several companies which have tried but failed to penetrate a diverse market. Vodafone's success is often attributed to its strategies and the commitment to make a difference in the industry. Further, Vodafone has dedicated all of its resources to ensure that its customers are provided with top-notch service and solutions. Vodafone understands the need to change because of competition. Changes in consumer preference also affect Vodafone's current direction. To ensure success, the firm amassed high quality resources from the technology used to the personnel delivering the services. Vodafone also assess its current strategies and reviews the performance of these techniques. The company follows a meticulous process to arrive at the best possible decisions for given circumstances. Vodafone PLC caters to approximately 200 million clients. ... In addition, the firm has to settle impairment charges and losses from discontinued operations. But Vodafone's operating revenues was positive in 2006. In fact, the firm has amassed sales of 29 billion during the said year. Of these revenues, 9.4 billion was recorded as operating profit before the mentioned costs and losses. In UK, Vodafone competes against O2, T-Mobile, Virgin Media, 3, and Orange. At present the firm controls 21% of the actual market share. It ranks second in terms of controlled market in UK. Vodafone is known as a partner to several other wireless companies operating across the world. It is affiliated with providers that are market leaders. Vodafone continues to transact with other mobile operators to further expand its presence (Sheth, 2006). III. SWOT Analysis SWOT analysis is defined as the scrutiny of the strengths, weaknesses, opportunities, and threats of an organisation (QuickMBA, 2007). This serves as an assessment of the firm's current market position. The primary strength of the company centres on innovation. The products developed by Vodafone identify the company. Another important strength of Vodafone PLC is linked to its reputation. The firm's links with other mobile providers in the world is a major strength. Instead of establishing a mobile network, Vodafone uses already established wireless firms in various markets. This save the company costs and allows Vodafone to make minimal investments with high returns. The brands developed by the firm are known to be of high quality. But Vodafone PLC has some obvious weaknesses. These include the weak performance of its partners. At times, Vodafone is dependent in the manner in which its partner